Wednesday, October 13, 2010

WHY Foodability?

Perhaps  you've been at work or at uni. the whole day and the chances are you may have skipped a meal or two, due to the inconvenience of preparing a simple meal or lining up in a line for 10 minutes to get a stack of lettuce and tomato stuck in the middle of two slices of bread. What ever your reason the last thing you want to do is spend hours in a kitchen preparing a meal after a long day that would take 10 minutes to destroy, especially if you dont have a family and the time spent at a dinner table holds less importance.

Hands up if you have made some thing not even fit for a dog yet devoured it out of necessity, only to leave you with a dodgy belly, a feeling of guilt and sorrow for even attempting to cook your self a meal instead of fast food take out or frozen dinners.

We are constantly bombarded with information on what to eat? when to eat? and how much to eat? Soon there will be no choice apart from what the large supermarkets will provide for you and I. Yes there will be the perception of choice, however when companies such as Woolworth has control over the supply chain and now they are telling us what to eat, is it me or shouldn't it be the consumer that should influence what should be on a supermarket shelf? By no means am I trying to tell you where you should shop but it is about informed decision making and the social cost of our decisions today.

So what is foodability? It is about having a basic understanding of what we cook and what we eat, learning the science behind cooking and certain properties of food products. More importantly knowing what you put in your body. Foodability is competency in your cooking and food in general. It is a jorney as individual as once life, I used to be on a diet, used to eat crap,  I was a vegetarian once are some examples.




No comments:

Post a Comment